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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • Analytics
      • Automação
      • Chatbots.
      • CRM
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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

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Mundo Marketing
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    Trending Tags

    • Nintendo Switch
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    • Casos de Sucesso
      • Estudos de Caso
      • Exemplos Reais.
      • Histórias Inspiradoras
    • Estratégias e Planejamento
      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • Jornada do Cliente
      • Personas
      • Personas, Análise SWOT
  • Conteúdo e Copywriting
    • Marketing de Conteúdo
    • Persuasão
    • Storytelling
  • E-commerce e Vendas
    • Conversão
    • CRO
    • Marketing de Afiliados
  • Gestão de Marca
    • Identidade Visual
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    • Rebranding
  • Markerting
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      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • E-mail Marketing
      • PPC
      • SEO
      • Social Media
    • Marketing para Pequenos Negócios
      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • Marketing Local
      • Redes Sociais
      • Soluções Low-Cost
    • Marketing Tradicional
      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • Branding
      • Eventos
      • Propaganda
      • Publicidade
  • Recursos
    • Ferramentas de Marketing
      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      • Analytics
      • Automação
      • Chatbots.
      • CRM
    • Tendências e Inovação
      TiVo won the court battles, but lost the TV war

      TiVo won the court battles, but lost the TV war

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      The future I saw through the Meta Ray-Ban Display amazes and terrifies me

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Pokémon Legends: Z-A makes a big, welcome change for shiny hunters

      Kelly Reichardt’s anti-heist movie

      Kelly Reichardt’s anti-heist movie

      AI can’t even turn on the lights

      AI can’t even turn on the lights

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Pokémon Legends: Z-A Rotom Phone review: better camera, higher jumps

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Anthropic connects Claude to Microsoft Teams, Outlook, and OneDrive

      Microsoft wants you to talk to your PC and let AI control it

      Microsoft wants you to talk to your PC and let AI control it

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

      MacBook Pro rumor points to OLED, touchscreen upgrades next year

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Google rethinks search results with its new AI-curated ‘Web Guide’

gecohost por gecohost
24 de julho de 2025
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Emma Roth
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

On Thursday, Google launched Web Guide, a new AI-powered search feature that “groups links in helpful ways” for people who opt in to the test on Labs. Web Guide runs on a custom version of Google’s Gemini AI model to process search queries, reorganizing the traditional “10 blue links” by sorting results and finding related questions using generative AI.

For anyone who chooses to enable Web Guide, it is currently available within the same “Web” tab on Google Search that currently shows search results without including AI Overviews. It uses the same “query fanout technique” as AI Mode, allowing Gemini to break down queries and make several searches at once.

Web Guide puts two relevant links at the very top of the results page.
Web Guide puts two relevant links at the very top of the results page.
Screenshot: The Verge

When I searched for “how to care for a mango tree,” Google’s Web Guide pulled up two relevant webpages, followed by an AI-generated summary and links listed under different categories, like “Mango Tree Care in Specific Climates” and “Troubleshooting Mango Tree Issues.” Some of the links came from educational resources, like from the University of Florida, while others led to YouTube videos, Quora, and Reddit threads. Last year, Google made a $60 million-per-year deal with Reddit to use its content for AI training.

It’s nice that Web Guide brings back some elements of traditional search, like showing links at the top of your results page instead of bombarding you with an AI Overview and YouTube videos that take up almost half the page. The AI-generated categories were somewhat helpful for tracking down specific bits of information, but the descriptions beneath each heading just seem unnecessary.

The AI-generated page also splits websites into different categories.
The AI-generated page also splits websites into different categories.
Screenshot: The Verge

Beneath “Comprehensive Mango Tree Care Guides,” for example, Web Guide notes, “The most effective way to care for a mango tree varies slightly depending on its age, location, and specific cultivar, so it’s useful to consult multiple guides for comprehensive instructions,” which is a bit obvious, and probably something I could find out myself from actually clicking one of the surfaced links.

You can also use Web Guide to ask more detailed or specific questions, like “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?” The AI results will attempt to address the different parts of your question.

You can still switch back to regular web results, but Google is already saying it plans on bringing it to the “All” tab as well. You can try out Web Guide now by toggling on the test in Search Labs.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.

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